A new product partnership revealed!

TheBeerPimp.com September 25th, 2004

FOR IMMEDIATE RELEASE:

 We are pleased to announce our new partnership with Haier America Corporation.

A little bit of information about our new partner:

Haier America, founded in 1999, is the U.S. Sales & Marketing division of the international Haier Group. Haier is a manufacturer of major appliances and electronics with a roster of products including, but not limited to, wine cellars, refrigerators, freezers, air conditioners, dishwashers, laundry products, small appliances, electronics, and televisions including flat screen models. Haier products are known around the world for quality and innovation. The dedication and commitment to the American consumer is the foundation of Haier America.

 Haier America has invested $15+ million in its US Headquarters with a purchase of the Landmark Haier Building in New York City. This location will house the corporate offices, showrooms and research & development labs. In addition, there will be a restaurant and Haier showcase gallery, which will be open to the public.

Camden, South Carolina is the site of the $40 million up and coming Haier America Industrial Park. The 110 acres of land is the home of the groundbreaking state-of-the-art refrigerator facility, which is surely, the first of many.

The new US headquarters and Camden facility are examples of Haier America's commitment to the US market. The consummate attention to the American consumer's wants and needs along with the aggressive pursuit of quality assurance; poise Haier America for its continued achievements in the US.

Michael Jemal, President and CEO, has assembled a select group of seasoned professionals from sales to marketing to finance to product development. These key personnel are an essential ingredient in Haier America's development and success. Additional international and domestic resources at Haier's disposal include 12 technological research institutes, 48 development centers, 10 advanced laboratories and 6 design centers.

Haier product distribution is nationwide and can be found in most major chains. A brief listing of outlets include Wal-mart, Lowe's, Best Buy, Home Depot, Office Depot, Target, Fortunoff, Menards, Bed Bath and Beyond, P.C. Richards, BJ's, Fry's, ABC, BrandsMart, and the list is growing everyday.

Haier America looks to new growth and success with original products, strategic product distribution and remaining true to its core philosophy of innovation.

Michael Ryan President of TheBeerPimp.com, "With our web based business well on it's way in terms of sales this year. Gaining a strategic partnership with a company that had a strong list of distributors with lines to drop ship, and include warranties on their product line that our customers could use was very appealing to us. This was your basic "No Brainer" Ryan stated. We have seen the growth that Haier America has accomplished in the last few years and noted it for the future. After channeling with some partners we devised a plan of action to approach Haier Corporation over seas regarding their product line and use there of. After speaking with Mr. Zhang Xinxin Market Product Manager of Haier Corporation over seas we decided the time was right to do this.

TheBeerPimp.com is proud to welcome Haier America to our growing family of Breweries and Beer related Products family.

TheBeerPimp